Katie Barnes Tool Range Is Officially the #1 Nail Brand on TikTok Shop UK
We honestly still can’t quite believe we’re writing this…
Katie Barnes Tool Range has officially been named the #1 Nail Brand on TikTok Shop UK - ranking number one for both Gross Merchandise Value (GMV) and Units Sold.
For a professional B2B nail brand, this achievement is huge.
We’re competing against some of the biggest beauty brands in the world. Makeup brands. Skincare brands. Global companies with massive teams and budgets. And somehow, a professional nail tool brand built for nail techs has climbed the rankings alongside them.
Our TikTok Shop UK Rankings
🥇 #1 Nail Brand – GMV
🥇 #1 Nail Brand – Units Sold
🥇 #1 Nail Brand – TikTok Shop UK
🥇 #1 Selling Nail Product – Curved Cuticle Scissors
🥇 #1 Selling Light – Flexible Desk Light
And it gets even crazier…
Across the Overall Beauty Category
- #33 Highest GMV Shop – Last 3 Months
- #5 Highest GMV – Lighting Category
Across ALL TikTok Shop UK
- #138 Shop Overall
When you look at the sheer size of TikTok Shop UK, these rankings are honestly surreal for us.
Built for Nail Techs
From day one, Katie Barnes Tool Range has always been about creating professional tools designed by nail techs, for nail techs.
Every product launch, live stream, video and piece of education has been created with the nail industry at the centre of it. From e-files and desk lamps to e-file bits, curved cuticle scissors and salon essentials, our goal has always been to make tools that genuinely help nail techs get the best results at an affordable price.
Seeing the industry support the brand the way it has means everything to us.
A Decade of Social Media Recognition
Adding to an already incredible year, Katie Barnes Tool Range is also a finalist for the 2026 Scratch Stars Awards Social Media Star of the Year award - exactly 10 years after winning the very first Social Media Star title when the category launched in 2016.
It feels incredibly special to still be innovating, educating and growing within the industry a decade later.
Thank You
Every order, every TikTok live, every share, comment, review and recommendation has helped us reach this point.
To every nail tech who has supported the brand - thank you.
This achievement doesn’t just belong to us. It belongs to the nail community too.
Shop the full collection at Katie Barnes Tool Range and follow @katiebarnestoolrange on TikTok for new launches, education and live shopping events.